You can tweet and post all you like but nothing beats the rich content of sound and films. Podcasts are surprisingly easy to produce – and a good way of getting complicated ideas out there via iTunes etc. And more and more, video is a great way of promoting your shop, restaurant, sweatshop or whatever.
Costs are coming down, standards are going up and in 5 years videos and podcasts about your business will be as commonplace as blogs and google ads are now.
We don’t boast Elstree Studios on the East coast but today video is as much about ideas and content as it is about slick production values. Vine is already bring 6 second vids to the world. What’s next.