If you’ve been plagued by emails from Ranjit in Delhi telling you your website could be ‘No. 1 in Google’ if you use his SEO services, then may we politely suggest a slightly less strident approach to search engine optimisation.
Let’s be honest. If you’re a plumber and you want to be ranked top for ‘Plumbers in the UK’, it’s not going to happen overnight. Google’s algorithm (the bit of kit the boffins use to score your website) gets more sophisticated every year.
You can’t cheat it. And if you try, eventually they’ll find you out and drop you down the rankings like a cast iron li-lo. However, with the Aardvark looking after your site optimisation, the results, based on quality content, will be worthwhile – and lasting.